What content should I put on my website?
Essential content
Every website needs a few core pieces of content: a clear explanation of what you do or offer, information about who you are (an About page), and a way to get in touch. For businesses, include your services or products with details like pricing or features.
Think about what a visitor needs to know before they decide to contact you or buy. That might include your location, hours, service area, or return policy. Put yourself in their shoes.
- Homepage: what you do and who it's for
- About: your story, team, or mission
- Services/Products: details, benefits, pricing if applicable
- Contact: phone, email, form, address, map
- Testimonials or reviews: build trust
- FAQ: answer common questions
Content that builds trust and engagement
Beyond the basics, consider adding a blog with helpful articles, a portfolio or case studies, or a resources section. These show expertise and give visitors a reason to stay longer.
Use clear, conversational language. Avoid jargon unless your audience expects it. Break up text with headings, bullet points, and images to make it easy to scan.
Common mistakes
- Writing only about yourself and not addressing what visitors want to know or solve.
- Leaving out basic contact information or making it hard to find.
- Publishing walls of text with no formatting, which makes content hard to read on any device.
