What is a homepage and what goes on it?
Key elements of a homepage
Your homepage is your digital front door. It needs to answer three questions fast: What is this? Who is it for? What should I do next? A clear headline, a short supporting sentence, and a prominent button (like 'Contact Us' or 'Shop Now') cover most of that.
Beyond the top section, include a few highlights: key services or products, social proof (testimonials, logos, or reviews if you have them), and a simple way to get in touch. Keep the layout clean and scannable.
- Clear headline that states what you offer
- Short subheadline with more detail
- Primary call-to-action button
- Brief overview of key services/products
- Trust signals (testimonials, reviews, client logos)
- Easy-to-find contact info or contact link
What to avoid
Don't overload the homepage with everything. It's a starting point, not a full brochure. Too much text, too many images, or a confusing menu will drive visitors away.
Also avoid vague language like 'We provide solutions' without saying what kind. Be specific so visitors immediately know if they're in the right place.
Common mistakes
- Assuming visitors will scroll or click around to figure out what you do—they won't; they'll leave if it's not clear immediately.
- Using a giant image slider or video that slows down the page and distracts from your main message.
- Forgetting a clear call to action, so visitors don't know what to do next.
