How do I write a good page title and meta description?
Writing the page title
The page title is the headline that appears in browser tabs and search results. Keep it focused on what the page is about, and place the most important words near the start. A title that repeats the same phrase on every page is not helpful to visitors.
Titles that are too long may be cut off in search results. Aim for a clear phrase that tells people what they will find on the page.
- Name the page topic clearly
- Put key words near the start
- Keep each title unique
- Avoid very long titles
Writing the meta description
The meta description is a short summary that some search engines may show under the title. Write one or two sentences that describe the page honestly, using everyday language. A good description can encourage clicks, though search engines may rewrite it.
Do not stuff the description with keywords. A plain, helpful summary is easier to read and more likely to match what visitors expect. Keep a copy of the test message so you can compare it if a problem appears later. Set up a notification on your phone for new form messages, so replies are not delayed.
Common mistakes
- Using the same title and description on every page.
- Writing keyword lists instead of short, readable summaries.
